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By the Book

Web Design, Copywriting, Content Strategy, Brand Strategy

I worked as a creative director and business strategist for By the Book summer of 2020. By the Book was a startup at the time, barely over a year old with about 50 families who were regular clients. It was a unique startup situation. 

I wore many hats during my time with By the Book including script-writer, video director,  content strategist, brand consultant, website developer, and marketing researcher.  By the Book is now entering its fourth year of business, has served thousands of children, hundreds of families, and even opened a park.


Primary Assignment:

Develop content to help children memorize books and chapters of the Bible. Chapter lesson content included commentary, coloring pages, games, object lessons, bookmarks, online games, and music videos. The pdf is a snippet of the content we distributed to homeschool teachers.


Over the course of the summer, we developed content for the entire book of James and Ephesians chapter 6. We divided the scriptures into chunks and then took time to gather and analyze respected commentary. After we digested the commentary, we outlined content for the music videos, storybooks, bookmarks, etc. The key for this project was catering the content so it was easily understandable to children. Once the content was outlined, we passed off the project to the graphic designers and programmers to carry out the ideas. We'd check in throughout the week to see how the development was coming. Also throughout the week we would work on developing the music and writing out detailed lesson plans. At the end of each week, the whole team would film the music video.

"Shay is a creative, innovative, hard worker who is excellent at capturing a vision and breaking down practical steps to achieve that goal. I would highly recommend her to anyone wanting to take their business to the next level."  - Rose W.

Deliverables & Documents

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