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Friends Life Community

Copyediting, Documents, Powerpoint, Logo Design

In collaboration with the Circa team, I revamped FLC's brand guides to align seamlessly with their internal systems. We recognized the challenges their team faced with the existing brand guides - while beautifully crafted, the programs they were created on weren't aligned with the organization's internal systems.  Additionally, although the brand copy already created was extensive, Friends Life Community found it was too much content to easily pass on to different members of their team, and they wanted something simpler. 

By transferring the guides to user-friendly office programs and refining the brand copy to cut fluff and better embody their organization's spirit, we've equipped the FLC team with the tools they need to confidently pursue their marketing objectives in 2024. 

Deliverables & Documents

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